This class provides an engaging introduction to the psychology behind marketing, exploring how people think, feel, and make decisions in consumer contexts. It develops a clear understanding of the key psychological principles that underpin consumer behaviour, including perception, emotion, memory, and cognitive biases, and how these are applied in real-world marketing strategies. Through practical activities and analysis of everyday examples, we will build the ability to identify and evaluate common marketing techniques, explain the psychological processes influencing decision-making, and apply these insights to create simple marketing ideas or campaigns. The class also encourages critical reflection on the ethical use of psychological influence in marketing. Suitable for individuals interested in psychology, business, or communication, it supports both personal development and employability by strengthening analytical thinking, real-world application, and informed decision-making skills. Lecture style with question and answer time.